Built for wine & spirits distributors
The operating system for beverage distribution.
Masava runs orders, inventory, and the books on one platform — so the whole business stays in sync, from the rep's first order to the reconciled invoice.
Used by distributors managing thousands of SKUs across multiple warehouses.
| Order | Account | Rep | Status | Items | Total | Delivery |
|---|---|---|---|---|---|---|
| #ORD-4821 | The Tasting Room | M. Alvarez | Confirmed | 14 | $1,248.00 | May 04 |
| #ORD-4822 | Lou's Wine & Spirits | D. Okafor | Delivered | 32 | $3,180.00 | Apr 30 |
| #ORD-4823 | Hudson Hospitality Group | M. Alvarez | Backorder | 48 | $4,320.00 | May 09 |
| #ORD-4824 | Cedar & Vine | R. Singh | Draft | 6 | $540.00 | — |
| #ORD-4825 | Northgate Provisions | D. Okafor | Confirmed | 18 | $990.00 | May 10 |
| #ORD-4826 | The Tasting Room | R. Singh | Delivered | 12 | $816.00 | Apr 28 |
The old way
Most distributors run on five disconnected tools.
Orders live in spreadsheets and texts.
Reps build orders by hand, pricing is copied from memory, and nothing flows back to the office automatically.
Inventory is a guess until something's out of stock.
On hand, incoming, and reserved counts live in different places — so the number you quote isn't the number you have.
The books never quite match the orders.
By the time a discrepancy shows up in accounting, the order shipped weeks ago and no one remembers why.
Masava replaces the patchwork with one system of record.
Orders
Orders that build themselves.
Reps search by product, SKU, or UPC; account-specific pricing and deals apply automatically. Every order moves through the full lifecycle, from draft to delivered.
- Account-specific pricing applied at order time
- Deals applied automatically — no manual lookups
- Sample orders, backorders, and presale built in
Inventory
Inventory you can trust.
Available, on hand, incoming, and reserved — tracked per SKU per warehouse. Inventory deducts on delivery, replenishes on PO receipt, and every change is logged for audit.
- Four states, per SKU, per warehouse
- Reserved counts for bill-and-hold orders
- Low-stock alerts before you run out
QuickBooks
Books that reconcile themselves.
Orders sync to QuickBooks Online as invoices, products as items, and inventory adjustments to the GL. The reconciliation tool compares Masava against QuickBooks and flags every discrepancy before it becomes a problem.
- Two-way sync of orders, items, and inventory
- Totals, tax, line items, and quantities compared
- Unsynced, failed-sync, and orphaned invoices surfaced
Insights
The numbers, in real time.
Sales, fulfillment rate, backorder rate, inventory turnover, and your top accounts — all calculated from the same data your orders and books run on.
- Sales by product and by customer
- Fulfillment and backorder rates
- Inventory turnover and value
The features that move the number
Built for how distribution is actually sold.
Sales intelligence
Account signals score every account — at risk, growing, overdue, never ordered — so reps work the right accounts first.
Learn morePrograms & goals
Run placement and volume programs, score every rep automatically, and connect goals to the accounts that close them.
Learn moreVisits & activities
Plan check-ins, tastings, surveys, and staff trainings — every visit captured against the account.
Learn moreAutomation
Build rules that update placements, spin up tasks, and keep your data clean without anyone touching it.
Learn moreQuickBooks reconciliation
Compare every Masava order against QuickBooks and surface mismatched totals, tax, and lines before close.
Learn morePortfolio & pricing
Customer-group pricing and a clean portfolio so reps always quote the right price.
Learn moreOne system, four roles
Built for every role in the business.
Administrators
Run the catalog, inventory, pricing, payments, and integrations from one place — with permission-based access across the organization.
Sales reps
Build orders in the field against any account. Deals apply automatically, and commissions are tracked as orders close.
Drivers
Handle deliveries and delivery issues on the move, with order status updating the moment goods change hands.
Warehouse staff
Receive purchase orders, stage and fulfill orders, and keep on-hand counts accurate as stock moves.
Integrations
Works with the tools you already run.
QuickBooks Online
Two-way sync keeps orders, invoices, and inventory aligned. The reconciliation tool compares both systems over any date range and surfaces discrepancies before they reach your books.
Snowflake
Push orders, inventory, and payment data to your Snowflake warehouse so the numbers Masava tracks sit alongside the rest of your business for reporting and analysis.